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Details
Mike
Bersabal
mbers
Biography / Calendar
I am a seasoned digital professional with a 15+ year proven track record of managing people process and technology. I have led teams in content strategy and operations in a variety of industries and sectors ranging from local government to centers of excellence at fortune 500 companies in B2B/B2C. Content has always been at the core of my focus. Bridging gaps between design engineering and product is my passion. I’m looking for my next opportunity in software/technology working with content systems.
Work Experience
Principal Content Architect, Content Strategist, CMS Senior Content Strategy & Operations Manager Deputy Director Media & Interactive Interactive Marketing Manager Sr Project Lead, Content Strategist
Intuit Mailchimp Genuine Parts Company Visit St Pete Clearwater Visit Pensacola Chick-fil-A Corporate Support Center
2022 – 2024 2015 – 2022 2012 – 2015 2007 – 2012
Experience enablement
Customer obsessed FS designer who help teams succeed with
– VQA practices
– String extraction for preparing for localization
– Empathy mapping for CMS, partner integration library project
– Facilitate taxonomy for in-app recommendation team for lifecycle marketing enhancements Enterprise business process improvements for SDLC
Content readiness through late night deployments and product launches
Site migrations for various subsidiaries
CMS Training
Cross functional team collaboration across multiple time zones Full stack marketer tasked to move mountains with $0
Led RFPs for award-winning website rebuilds
Trained staff on how to use CRM software
Monitored and reported on website metrics to improve paid and organic traffic growth YoY
Much more