Details
Mike
Bersabal
mbers
Biography / Calendar
I am a seasoned digital professional with a 15+ year proven track record of managing people process and technology. I have led teams in content strategy and operations in a variety of industries and sectors ranging from local government to centers of excellence at fortune 500 companies in B2B/B2C. Content has always been at the core of my focus. Bridging gaps between design engineering and product is my passion. I’m looking for my next opportunity in software/technology working with content systems.
Work Experience
Principal Content Architect, Content Strategist, CMS
Intuit Mailchimp
Experience enablement
Customer obsessed FS designer who help teams succeed with
– VQA practices
– String extraction for preparing for localization
– Empathy mapping for CMS, partner integration library project
– Facilitate taxonomy for in-app recommendation team for lifecycle marketing enhancements
Senior Content Strategy & Operations Manager
Genuine Parts Company
Enterprise business process improvements for SDLC
Content readiness through late night deployments and product launches
Site migrations for various subsidiaries
CMS Training
Cross functional team collaboration across multiple time zones
Deputy Director Media & Interactive
Visit St Pete Clearwater
2012 – 2015
Interactive Marketing Manager
Visit Pensacola
2007 – 2012
Full stack marketer tasked to move mountains with $0
Led RFPs for award-winning website rebuilds
Trained staff on how to use CRM software
Monitored and reported on website metrics to improve paid and organic traffic growth YoY
Much more
Sr Project Lead, Content Strategist
Chick-fil-A Corporate Support Center
Details
Mike
Bersabal
mbers
Biography / Calendar
I am a seasoned digital professional with a 15+ year proven track record of managing people process and technology. I have led teams in content strategy and operations in a variety of industries and sectors ranging from local government to centers of excellence at fortune 500 companies in B2B/B2C. Content has always been at the core of my focus. Bridging gaps between design engineering and product is my passion. I’m looking for my next opportunity in software/technology working with content systems.
Work Experience
Principal Content Architect, Content Strategist, CMS
Intuit Mailchimp
Experience enablement
Customer obsessed FS designer who help teams succeed with
– VQA practices
– String extraction for preparing for localization
– Empathy mapping for CMS, partner integration library project
– Facilitate taxonomy for in-app recommendation team for lifecycle marketing enhancements
Senior Content Strategy & Operations Manager
Genuine Parts Company
Enterprise business process improvements for SDLC
Content readiness through late night deployments and product launches
Site migrations for various subsidiaries
CMS Training
Cross functional team collaboration across multiple time zones
Deputy Director Media & Interactive
Visit St Pete Clearwater
2012 – 2015
Interactive Marketing Manager
Visit Pensacola
2007 – 2012
Full stack marketer tasked to move mountains with $0
Led RFPs for award-winning website rebuilds
Trained staff on how to use CRM software
Monitored and reported on website metrics to improve paid and organic traffic growth YoY
Much more
Sr Project Lead, Content Strategist
Chick-fil-A Corporate Support Center