Conversion Copywriting: The 5-Line Offer That Turns Scrolls Into Sales
If your conversion copywriting needs paragraphs to explain your offer, people won’t buy.
Use this 5-line structure and make your offer instantly clearer.
Here’s the brutal truth.
Most offers don’t “fail.”
They confuse.
People don’t scroll thinking, “Convince me.”
They scroll thinking, “Is this for me, and is it worth the effort?”
If they can’t answer that fast, they leave.
Even if your offer is genuinely good.
By the end of this post, you’ll have a conversion copywriting framework you can paste into:
a landing page
a LinkedIn post
a DM pitch
an email
Use this framework: The 5-Line Offer
Line 1: WHO it’s for
“For founders selling a service who want more qualified leads.”
Line 2: The pain you remove
“Your content gets attention, but calls don’t convert.”
Line 3: The outcome (simple and specific)
“In 14 days, we rebuild your offer page so buyers instantly understand the value and next step.”
Line 4: What’s included (3 bullets max)
“You get: messaging rewrite, page structure, and a plug-and-play CTA script.”
Line 5: The next step
“Comment ‘OFFER’ and I’ll send the exact outline.”
Mini scenario:
Let’s say you sell interview coaching.
Before (confusing):
“I help people with confidence and communication so they can succeed.”
After (5-Line Offer):
For early-career professionals interviewing for marketing roles
Who keep getting stuck at the final round
In 10 days, you’ll have stronger answers, tighter stories, and a clear interview plan
Includes: 2 mock interviews, a story bank, and a question-by-question framework
DM “INTERVIEW” and I’ll send the process + availability
Notice what changed:
It’s not louder.
It’s easier to understand.
Quick edit checklist:
Remove adjectives that don’t mean anything (“amazing,” “powerful,” “transformational”)
Add time, scope, or steps (14 days, 2 calls, 1 rewrite)
Cap deliverables to 3 so it feels focused
Make the CTA one action
If you want better conversions, don’t “write more.”
Make the decision simpler.
Drop your offer in one sentence and tell me who it’s for.
I’ll rewrite it into the 5-Line Offer format you can use today (and you can steal the structure for future posts too).
Tolu Ojewunmi and Nelson Ingle1 Comment
Yep, what’s in it for me?
