AI content strategy isn’t about posting more.
It’s about turning one strong idea into a system you can repeat.
The frustrating part about content isn’t writing.
It’s the mental load:
“What do I post next?”
“Is this even useful?”
“Why do I feel like I’m starting from zero every week?”
Most people use AI like a vending machine.
They ask for random posts, get random results, then burn out again.
By the end of this, you’ll have a simple AI content strategy that turns one idea into 30 days of content without sounding repetitive.
Use this framework: The 1 → 5 → 15 Content Expansion Method
Step 1: Start with ONE pillar idea (the thing you want to be known for)
Examples:
“AI for job search without lying”
“Marketing psychology for better conversions”
“Leadership systems for new managers”
Pick one.
Make it specific.
Step 2: Break it into FIVE sub-topics (the angles people actually ask about)
For “AI for job search,” your five can be:
CV rewriting
Cover letters
LinkedIn optimization
Interview prep
Follow-up messages
Step 3: Turn each sub-topic into THREE formats (now you have 15 posts)
Use these formats:
How-to framework
Mistakes to avoid
Real example / before-after
That’s 5 sub-topics × 3 formats = 15 posts.
Step 4: Add TWO “human” posts per week (trust builders)
These aren’t fluffy.
They’re credibility.
A lesson you learned using AI
A mistake you made and how you fixed it
A simple process you follow
That’s 8 more posts in a month.
Step 5: Repurpose the best performers (the final 7)
At the end of each week:
Take the top post
Turn it into a carousel
Turn it into a short email
Turn it into a 60-second script
Now you’ve got your remaining posts.
Mini scenario (so you can see it):
Let’s say your pillar idea is: “AI for CV rewriting.”
Ask AI this:
“Create 5 sub-topics under AI for CV rewriting for early-career job seekers. Then for each sub-topic, generate 3 post angles: how-to, mistakes, and a before-after example. Tone: direct, practical, no fluff.”
AI will give you the skeleton.
Your job is to add reality:
Your own opinion (what you believe)
A small story (what happened to you or a client)
Specific examples (a real bullet rewrite, a real headline upgrade)
Because the difference between content that gets likes and content that gets leads is specificity.
If you do this right, AI stops being a writer.
It becomes your content planner.
What’s your ONE pillar idea right now?
Drop it in the comments and I’ll reply with 5 sub-topics you can use immediately.
